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Research papers

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michael Occhiogrosso
Company: Nielsen
June 15, 1992
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Citation

Occhiogrosso, M. (1992a, June 15). Local market television measurement: A comparison of the statistical reliability of three methodologies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/local-market-television-measurement-a-comparison-of-the-statistical-reliability-of-three-methodologies


Research papers

Audience estimates and stability

Audience estimates derived from data collected from meter households are provided daily and also cumulated over successive days to provide weekly, monthly, quarterly and annual audience estimates. The same estimates can be used to estimate change...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Ed A. Schilimoeller
Company: Nielsen
June 15, 1992
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Citation

Schilimoeller, E. A. (1992a, June 15). Audience estimates and stability. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/audience-estimates-and-stability


Research papers

How single source data can give some valuable indications on how to fix the marketing mix

Data fusion is today becoming a more and more widely used technique : when confronted for instance with the problem of dealing with media/product type of data, it is clear that "marrying together information from different surveys" [1] is both...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Alain Pioche
Company: Nielsen
June 15, 1992
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Citation

Pioche, A. (1992a, June 15). How single source data can give some valuable indications on how to fix the marketing mix. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-single-source-data-can-give-some-valuable-indications-on-how-to-fix-the-marketing-mix


Research papers

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Roberta M. McConochie, James D. Peacock
Company: Nielsen
June 15, 1992
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Citation

McConochie and Peacock (1992a, June 15). Motivating the active-meter panelist. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/motivating-the-active-meter-panelist


Research papers

Audio- video- electro

In the annals of the history of business, the L980’s will undoubtedly be recorded as the decade of globalization. But like so many other aspects of that hyper-decade, the rhetoric of globalization often out-ran the reality. For the marketer...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Jean-Pierre Depasse, Raimund Gfrerer
Company: Nielsen
June 15, 1992
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Citation

Depasse and Gfrerer (1992a, June 15). Audio- video- electro. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/audio--video--electro


Research papers

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John A. Dimling
Company: Nielsen
June 15, 1992
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Citation

Dimling, J. A. (1992a, June 15). Measurement of nonresponse error in national TV panels. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/measurement-of-nonresponse-error-in-national-tv-panels


Research papers

A definition of brand equity relying on attitudes and validated by behaviour

The measurement of the "Brand Equity" is more and more requested by Manufacturers: how to evaluate at a fair price the "value" of a Brand? The present paper intends to focus on the consumer side only, the main idea being that the "value" of a Brand...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Alain Pioche
Company: Nielsen
June 15, 1992
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Citation

Pioche, A. (1992a, June 15). A definition of brand equity relying on attitudes and validated by behaviour. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-definition-of-brand-equity-relying-on-attitudes-and-validated-by-behaviour


Research papers

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William L. Thomas
Company: Nielsen
June 15, 1992
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Citation

Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/future-technology-impact-on-broadcast-audience-research-data-collection


Research papers

Life after 50

The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Vicki Drummond, Greg Smith, Leon Kreitzman
Company: Nielsen
June 15, 1991
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Citation

Drummond, Smith and Kreitzman (1991a, June 15). Life after 50. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/life-after-50